What comes to mind when you hear marketing? Are they giant billboards, flyers, or TV ads? Well, you might be right if you were still living in 1999, but it's 2023 and it's the age of digital marketing. The career is in demand these days, and future prospects also look bright for starting a career in digital marketing, as the field is growing rapidly.
In accordance withExpert market research, the digital marketing sector is expected to exceed £454 billion by 2028 worldwide. The demand for digital marketing professionals will increase at a significant rate across all industries.
So you can see that theFuture of Digital Marketingthe industry is brilliant. It is the right time to start your career in the field. Do you want to know where to start the form? Read the blog and learn about the advantages of working in Digital Marketing.
Index
1) Digital marketing perspectives
2) What is the demand for digital marketing professionals?
3) Why choose a Career in Digital Marketing?
4) What are the various roles in the field of digital marketing?
5) What are the essential skills in Digital Marketing?
6) What is the salary of a digital marketing professional?
7) How to build a career in digital marketing?
8) Conclusion
Digital marketing perspectives
People are constantly browsing the internet using platforms like Instagram, Facebook or a simple web browser. These platforms have become a passport for people or companies to connect with their target audience. Since social media platforms can be accessed at any time of the day, businesses are shifting from traditional marketing methods to digital marketing or a combination of both. Companies can advertise their products faster and more conveniently than ever before.
As more and more companies in all industries use the speed and power of the Internet to spread the word of their brand and attract customers, this field promises to grow.
But facilitating and streamlining this work process requires trained and qualified people to fit into the different functions. These roles include search engine optimization (SEO), email marketing, web design, copywriting, publishing, social media strategy, and more.
Whether you're a freshman or have some digital marketing experience, there's a lot to learn at every step. You just need to be visionary and creative and understand how businesses work. Therefore, the more skilled you become, the better the opportunities to advance in the field of digital marketing.
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What is the demand for digital marketing specialists?
With each passing year, the digital marketing industry grows too big, be it revenue generation or job creation. It has become one of the areas where companies want to spend more.
This means that more and more job opportunities are available if you are looking for a lucrative, sustainable and future-oriented job. EITHERCMO Researchreports that despite a buoyant economic environment around the world, companies expect to hire 10.5% more digital marketers in 2023 than in previous years.
Also, as digital marketing has many other facets, the number of related jobs is also relatively higher. However, there is also a digital skills gap. While the demand for digital marketers is high, not everyone understands their importance. So, for every digital marketing vacancy created, there needs to be more digital professionals to fill it.
So starting a career in digital marketing could be your chance to shine if you're applying for a job opportunity in a major industry. Also, if you have the proper certifications and training, it would be a win-win situation for everyone. It also improves your chances of getting hired compared to your non-certified peers.
Why choose a career in Digital Marketing?
Digital Marketing is a constantly evolving area. As the digital world grows, so does the reach of marketing and the demand for Digital Marketing professionals. As you have already read, there is no shortage of opportunities to develop a career in digital marketing. But, if you are still wondering, why choose a Career in Digital Marketing? Well, there are several reasons for this, as explained below:
continually evolving
Facebook, Twitter, LinkedIn and Instagram, all platforms have become a source for companies to advertise their products and services. Not only that, but new technologies like Artificial Intelligence (AI) are entering the market to help businesses increase their reach. It is an indication that the reach of digital marketing is increasing. As a result, the demand from companies for Digital Marketing specialists has also increased.
dynamic field
Many courses do not offer the opportunity to change paths. On the other hand, digital marketing is a dynamic field that offers countless opportunities for people seeking a career in digital marketing. Changing roles in the field of digital marketing is more manageable and does not require extensive training. Therefore, the field is open to everyone, whether you are a freshman or someone looking to advance your career.
freelance work opportunities
Building a career in digital marketing is also beneficial if you want to start out independently. Freelancing in Digital Marketing also brings other benefits, such as working at your own pace, flexible hours, and a flexible work environment. Once you master the various digital marketing tasks, you can even start your own agency.
Huge space for learning and growth.
As discussed above, it is easy to switch roles in the Digital Marketing domain. Therefore, it offers both beginners and experienced people an excellent opportunity to learn every step of the way. Additionally, teams like content writing, SEO, audio and video production, and others work collaboratively to help each other and grow together. Therefore, build a strong brand awareness.
Follow market trends
Digital marketers need to keep up with today's technological requirements. They need to research and analyze the competitors to increase the reach among the target customers and increase the revenue of the company. Therefore, developing a career in digital marketing means that professionals can keep in touch with new technologies and digital trends, which further helps to enhance their careers.
Improved interpersonal skills
Within the field of digital marketing, there are many departments or job titles. This includes search engine optimization (SEO), content management, copywriting, graphic design, and more. Thus, people looking to start a career in Digital Marketing can collaborate and work closely with other departments. It also means communicating, generating ideas and solving problems in teams to develop better digital marketing campaigns.
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What are the various roles in the field of digital marketing?
Digital marketing is not just limited to advertising products and services on social media platforms; He also has many other roles. It is essential to consider each role critically to build a career in Digital Marketing. Each role within the field of digital marketing is important and requires different skill sets and qualifications. But what are these special roles within the broad domain of digital marketing? Let's look at them briefly:
Digital Marketing Manager
Digital Marketing Manager is the backbone of all social media content. They strategize and establish a company's overall digital presence. It involves providing a channel for digital marketing campaigns across all social media platforms, SEO/Search Engine Marketing (SEM), advertising, email campaigns, etc. They also lead and oversee the marketing teams so that overall campaigns are efficient and successful.
social media marketing
With more and more people connecting through social media applications, Social Media Marketing has become an essential aspect of Digital Marketing. Social media managers are responsible for promoting businesses on platforms like Instagram, Facebook, Twitter, LinkedIn, Reddit, and others.
Social media marketing still involves many profiles that are essential for digital marketing. It includes developing graphics and videos for social media campaigns, researching the brand's target audience, and the latest trends in social media. It also covers copyright, content writing, social media management, design, etc.
email marketing
As the name suggests, this role includes writing and sending emails to target audiences. Email marketers' tasks involve creating compelling subject lines, messaging, and creative formats to grab the attention of customers. This helps increase the flow of customers.
However, another critical task is knowing your target audience. It is because the emails sent to the target customers engage them, add up and create awareness about the company's products and services.
content writing
Content writing focuses on developing a longer form of content that can attract readers to the website. The content writer role may involve creating white papers, case studies, blog posts, and eBooks. Educate the public on a particular topic or explain and promote a specific methodology.
Also, if the audience finds the content engaging and useful, they may want to come back for more, leading to increased awareness of the company.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)It is an important part of digital marketing. The idea behind SEO is to drive more traffic to the website as well as to the company's social media.
Therefore, the position requires individuals to be adept at understanding social media, content quality rating, competitor analysis, mobile search, and website analytics. Thus, it forms the basis of all written content that spreads across social media and websites.
Rehearsal
Copywriting and content writing are often confused, as both roles include content writing. However, there is a huge gap in content development between the two. A copywriter is responsible for writing content essentially for social media. A copywriter writes taglines or subheadlines, product descriptions, copy, emails, and more.
Also, copywriters aim to engage the audience with witty and captivating content. The content form can be shorter. However, creativity is what should shine.
video producers
All digital campaigns require eye-catching graphics and videos to engage the audience. These videos have become an entertainment medium and work as a powerful tool for branding and lead generation on social media platforms. Therefore, companies require digital marketing teams to hire video producers for the newer platforms.
media analyst
Being in line with the trends and knowing what your audience wants is another crucial part of Digital Marketing. The media analyst primarily collects data from competitors and sources and interprets patterns and trends. In addition, based on this research, the idealization of the campaign, content development and video production are carried out.
What are the essential skills in Digital Marketing?
The digital marketing industry is broader than you think. As discussed above, there are various job profiles that this field has to offer. But if you're thinking about starting a career in digital marketing or are already a player in the field, you may want to acquire and master some skills to further your career.
Do you want to know the secret of all successful digital marketers? Here is the list of skills you need to possess as a digital marketer:
Ideation and content development.
In Digital Marketing, content is king. Everything that goes through digital platforms requires some content, be it blogs or slogans or even videos require content. Therefore, a digital marketer must be a master at delivering interesting and engaging content. At the same time, they need to present it so that the public engages and returns on the website and social media.
Understand the latest market trends.
The digital world is dynamic and growing rapidly. In this scenario, it becomes vital to keep up with new technologies and market trends and at the same time make your brand a success. Therefore, digital marketers, especially social media strategists, data analysts, and social media managers, need to deeply understand the business market trend. Thus contributing to the success of digital campaigns.
Knowing the audience
Knowing the target audience and what content they want is the basis of all Digital Marketing content. Therefore, a digital marketer must be skilled in deep research into audience interests, one-on-one customer interaction, consumer research, etc. In this way, marketing campaigns can be more successful.
In-depth knowledge of digital platforms.
As the term includes “Digital”, a lack of familiarity with digital platforms will render all marketing efforts in vain. Be it Instagram, Twitter, Facebook, LinkedIn and other web browsers, digital marketers need to be well versed in the algorithms and technicalities of all these platforms. Thus, getting your business content ranked.
Excellent analytical and research skills.
Everyone involved in digital marketing must possess exceptional research and analytical skills, from SEO managers to social media strategists to digital marketing managers. In-depth research and analysis are essential to give your competitors an edge and stay on top of your game.
Adaptability
This field is continually developing and changing on a daily basis as social media pages are filled with new and trending content every day. Therefore, digital marketers need to be flexible and accept the changes that happen in the digital world. For example, a social media strategist is expected to understand daily market trends and create and adjust accordingly.
creativity
Uniqueness is what makes every company stand out from the rest. However, digital marketers need to be creative to come up with new, exciting, and inventive ideas to engage their audience. The success of a Digital Marketing campaign depends on the creativity and ingenuity of Digital Marketing Professionals. For example, you may have to develop fun and compelling slogans as a copywriter.
team player
Anyone willing to pursue a career in digital marketing should be able to work in a team-based environment. It is because digital marketing is not just limited to advertising. It's an ever-evolving field where content writers, analysts, graphic designers, SEO managers, social media marketing managers, and others work collaboratively to make a business a presence in the digital world. In this job, you need to collaborate with different teams and individuals and therefore you need to be a team player to contribute to common goals.
What is the salary of a digital marketing professional?
Salary is one of the essential factors to consider when starting a career in digital marketing. For a digital marketing professional, salary can vary based on qualifications, skills, job, role, region, and company. Therefore, before going any further, it is essential to consider these areas of specifications as well. Here is the salary list for digital marketing professionals:
based on experience
If you plan to start your career in digital marketing or have some experience, your salary may vary depending on your experience. Let's take a look at the payout you can expect as a beginner and an expert:
years of experience | average salary/year |
Entry level (0 - 2 years) | £ 36.480 |
Associate level (3 to 5 years) | £ 40.700 |
Specialist (6 - 8 years) | £ 48.750 |
Management level (9 - 11 years) | £ 50.650 |
Board level (12 to 15 years old) | £ 99.510 |
Fuente:Glass door
Based on job function
As digital marketing is a broad field with various roles such as content management, SEO management, copywriting, and others, salaries vary within these roles as well. The following are Digital Marketing salaries for different careers:
work position | average salary/year |
content manager | £ 46.400 |
SEO Content Writer | £ 24.950 |
copy machine | £ 30.820 |
SEO Analyst | £ 28.950 |
SEO Strategist | £ 34.770 |
Social Media Marketing Specialist | £ 33.010 |
social media strategist | £ 40.890 |
video producer | £ 34.360 |
Email Marketing Specialist | £ 36.190 |
SEM specialist | £ 45.030 |
AR VR Developer | £ 41.850 |
Digital Marketing Manager | £ 50.650 |
Fuente:Glass door
region based
The salary of digital marketers differs from region to region. It is due to economic variations between nations. So before you start your digital marketing career, don't be fooled by the internet. Let's take a look at the salaries of digital marketers in the countries:
Country | average salary/year |
United Kingdom | £ 36.480 |
USA | $ 63.840 |
Singapore | 3.000 USD |
India | $ 9,40,000 |
Australia | $ 77.680 |
Canada | $62.400 CAD |
United Arab Emirates | 57.000 AED |
Fuente:Glass door
Observation:The salaries listed above are for entry-level digital marketing jobs.
company based
Experience levels affect a digital marketer's salary, and the pay package can even differ from company to company. Here is the list of some top-tier companies that offer good salaries to digital marketers:
Fuente:Glass door
Observation:The salaries listed above are for entry-level digital marketing jobs.
How to build a career in Digital Marketing?
The field of digital marketing is open to anyone looking to build a strong and sustainable career. However, people are often fooled as this field allows for role reversal. But you don't have to worry. This is how you can build a promising career for yourself:
1) Acquire the necessary skills:Digital marketing is not technically rigid like any other technical job. It requires a lot of transferable skills. Learning some necessary skills beyond your regular college degree can help you stand out from your competitors in the job market. These skills include content writing, web development, video production, market analysis, etc.
2) Take a certification course:Currently, many companies are looking for candidates with the necessary certifications and basic knowledge of Digital Marketing. Earning a certification can show your determination towards the job. It also strengthens your chances of making a good impression on hiring managers. Today, many institutes are accredited certification courses.
3) Take a training course:Taking a training course is taking a step forward to pursue a career in Digital Marketing. Training courses prepare you to implement the acquired skills and knowledge in practice. Training can further demonstrate to hiring managers that you have theoretical knowledge of digital marketing and are capable of successfully implementing digital marketing strategies.
4) Build an impactful social media presence:Building a strong profile on platforms like LinkedIn, Twitter, and Facebook can help you gain insight into the latest market trends. In addition, it will help you get closer to experts in Digital Marketing and learn from them.
5) Accept freelance projects:While looking for a job in reputable companies, you can also undertake some freelance projects. That way, you can expand your network and build connections. At the same time, it will help you develop a strong resume.
Conclusion
As the world moves towards digitization, digital marketing has become one of the fundamental weapons that companies use to advertise their products and services. It has changed the game of traditional business marketing techniques with its broad and evergreen reach. Therefore, those seeking to develop a career in digital marketing benefit from ample opportunities to learn, grow, and advance their career. Learning digital marketing can greatly benefit your career and help you reach new heights. In this blog, we answer questions like How to start a career in digital marketing and Why you want a career in digital marketing.
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